(Microsoft HQ, 2019) (Electronic Arts HQ, 2019) (Sony PlayStation HQ, 2019) (Ubisoft HQ, 2019)
So here it is! A blog about the things I learn about marketing, infused with my love of games. Throughout the blog, I’ll be trying to explain and give examples of marketing in games and how it’s used on us, the players. I’ll also be writing about games in general, some business content, as well as the stretches into some mainstream Esport’s.
Valve: The Steam digital distribution platform, and their Domination of the online game sales market
Steam – Digital business models post 2 Steam is an online digital content delivery platform on all major operating systems, allowing for games to be played online, from any device. Steam took on a digital business model for Steam back in 2003, as a method of providing automatic updates for their released games on PC…
Esports & the Pro-league
Traditionally, professional gamers are those who would gather together to compete with each other in tournaments and competitions to win accolades or ranked positions. This is highly similar to that of any number of traditional sports, such as Chess or endurance running. In the past, we could look to dozens of different contests in the…
Gaming & Marketing 